LowFi Wireless LLC -- Brand Guidelines
    ========================================


    COLORS
    ------
    Primary Blue:   #1E90FF  (LowFi Blue)
    Navy:           #0A1628  (Dark Navy)
    Navy Mid:       #0D2248
    Navy Accent:    #1565C0
    White:          #FFFFFF
    Light Gray:     #F9FAFB
    Body Text:      #4B5563

    SERVICE ACCENT COLORS
    ---------------------
    CMMC Level 2:         #1E90FF  (LowFi Blue)
    Non-Gov IT Security:  #06B6D4  (Cyan)
    Partner Network:      #8B5CF6  (Purple)


    TYPOGRAPHY
    ----------
    Font Family:    Inter (Google Fonts -- fonts.google.com/specimen/Inter)
    Heading Weight: 700-800 (Bold / ExtraBold)
    Body Weight:    400-500 (Regular / Medium)
    UI Weight:      600 (SemiBold)

    Type Scale:
      Display / Hero    -- Inter 800, used for hero headlines
      Heading H2        -- Inter 700
      Subheading        -- Inter 600
      Body Copy         -- Inter 400
      Label / Caption   -- Inter 700, ALL CAPS, wide letter-spacing


    LOGO USAGE
    ----------
    - Minimum size: 80px wide
    - Clear space: equal to the height of the L in LowFi on all sides
    - Preferred backgrounds: white or dark navy (#0A1628)
    - File included: lowfi-logo.png


    KEY TAGLINES & COPY
    -------------------
    Value Proposition:
      "LowFi delivers fully managed cybersecurity and CMMC compliance -- so defense
      contractors and commercial businesses can focus on their mission, not their IT."
      [Use in descriptions, partnership bios, and press mentions]

    Section Headline:
      "Compliance Without the Complexity."
      [Use when referencing the CMMC program specifically]

    Descriptor Pill:
      "Cybersecurity . CMMC Compliance . Managed IT"
      [Short-form category descriptor for badges, pills, and headers]

    CMMC Offering One-Liner:
      "End-to-end managed compliance for defense contractors. Hardware, software,
      monitoring, and all documentation. One monthly fee per device."
      [Use for CMMC service descriptions]

    Commercial IT One-Liner:
      "Enterprise-grade managed IT and cybersecurity for commercial businesses.
      Proactive monitoring, helpdesk support, and strategic vCISO guidance."
      [Use for Non-Gov IT Security descriptions]

    Partner One-Liner:
      "Join the LowFi partner ecosystem. Connect your clients with trusted expertise
      across compliance, IT, legal, and government contracting."
      [Use for partner network descriptions]

    Differentiator Statement:
      "Most CMMC consultants hand you a checklist. LowFi handles everything:
      hardware, software, monitoring, documentation, and ongoing support.
      One single, predictable monthly fee."
      [Use in competitive contexts to draw the contrast]


    SERVICE OFFERINGS
    -----------------
    1. CMMC Level 2 Compliance  [Audience: DoW Contractors]
       End-to-end managed compliance for defense contractors. Hardware, software,
       monitoring, and all documentation. One monthly fee per device.

    2. Non-Gov IT Security  [Audience: Commercial Business]
       Enterprise-grade managed IT and cybersecurity for commercial businesses.
       Proactive monitoring, helpdesk support, and strategic vCISO guidance.

    3. Partner Network  [Audience: MSPs & Consultants]
       Join the LowFi partner ecosystem. Connect your clients with trusted expertise
       across compliance, IT, legal, and government contracting.


    COMPANY STATS
    -------------
    2020      Founded
    CMMC RP   Cyber AB Certified
    100%      Managed. Turnkey.


    BRAND VOICE
    -----------
    - Accessible: We explain complex technology in plain language. No unnecessary jargon.
    - Direct:     We say what we mean. Short sentences, clear value, no filler.
    - Expert:     Confident and knowledgeable -- but never condescending or arrogant.


    CONTACT
    -------
    Website:  lowfi.us
    Email:    sales@lowfi.us

    (c) 2025 LowFi Wireless LLC. All rights reserved.
  